Public affairs

When the decision is being made in public

When a decision that affects you is being made in public, the argument that isn't made is the one that loses.

What a public affairs engagement looks like

A regulator, public agency, elected official, or constituency may be deciding the matter on a timetable the client does not control. We identify who can act, which fact carries the most weight, who can state it credibly, and what legal or lobbying rules govern the work. Then we build the public case around the record, not around volume.

Public affairs questions

What is public affairs work at LUCID? It is the work of making a case to the people and audiences who shape a public decision — clearly, accurately, and on the record. The same discipline that governs a crisis governs this: find the fact that matters most, decide who can act, and say only what the record can support.

How is this different from crisis or issues management? Crisis work responds to a story. Issues work prepares for one. Public affairs is aimed at a decision — a regulatory posture, a policy question, a matter of public standing — where the outcome turns on whether the right argument reaches the right audience with the facts intact.

Is public affairs the same as lobbying? No. Lobbying is a regulated activity with its own legal rules. LUCID's public affairs work is communications and advocacy. If a matter requires lobbying, lobbying or legal counsel should advise on that need.

Do you promise a particular outcome? No. We do not promise an outcome no one controls. We help you build the strongest true case and put it in front of the people who can act.

How fast can you start? We respond quickly, and LUCID is reachable after hours.

Make the case before the decision is made

If a public decision is about to be made and your case needs to be heard, speak with us confidentially.

Phone: 310-859-4600

Related: Issues management · Results · Jonathan Franks