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LUCID Strategies

What we do

Long-range counsel. And the ability to run a live crisis the hour it breaks.

Most of our work is the slow, deliberate kind — protecting a reputation before it is tested. The rest is the opposite: a crisis already on the wire, and a client who needs a steady hand and a plan within the hour.

If a story is already moving, start with crisis management. If a lawsuit or investigation is becoming public, see litigation communications. If a regulator, agency, elected official, or public constituency will shape the decision, see public affairs.

01

Crisis Management

A disciplined response when reputation, freedom, or the business itself is at risk.

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02

Issues Management

Identifying the slow-building risk while there is still time to manage it on your terms.

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03

Litigation Communications

Managing the public narrative around high-stakes litigation, in step with your legal team.

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04

Reputation Management

Protecting executives, founders, and public figures under sustained scrutiny.

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05

Media Relations

Two decades of newsroom relationships, and a clear-eyed sense of what will and will not move a story.

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06

Public Affairs & Political Risk

For brands and individuals pulled into a political fight they did not choose.

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LUCID Strategies

A boutique crisis & issues management firm. Formerly LUCID Public Relations.

California · New York · Washington, D.C. · Florida

Services

Crisis Management
Issues Management
Litigation Communications
Reputation Management
Media Relations
Public Affairs

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(310) 859-4600
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Available in English, Español, Français, العربية, 日本語, 한국어, Русский, 中文, Português, Deutsch.


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