A Los Angeles crisis and communications firm

Crisis, issues, and reputation management from LUCID’s California base.

LUCID is a boutique crisis and issues management firm with California roots. We are called when a reputation, a case, or a livelihood is on the line and the public story will help decide the outcome. We work with executives, founders, public figures, companies, and nonprofits in Los Angeles and nationally.

How we help

Los Angeles runs on reputation — in entertainment, business, and public life — and the coverage moves fast. We keep the right story in front of the right people, prepare clients for the moments that carry risk, and make sure silence is never mistaken for guilt.

• Crisis management — the first hours of a breaking story.
• Issues management — a problem that builds over time.
• Litigation communications — the public story around a legal fight.
• Reputation management — protecting and repairing how you are seen.
• Media relations — earned coverage that reflects the record.

See a sample of our results, read more about the firm, or start a confidential conversation.