Media relations

What earns a reporter’s attention

Reporters can smell spin instantly. Specificity and sourcing earn them; superlatives lose them.

Media relations questions

What does LUCID's media relations work involve? We help clients present accurate, verifiable information to journalists — the right facts, to the right people, at the right time. The work is measured by whether the coverage reflects the record, not by how loud the pitch was.

Can you get us placed in a specific outlet? No one can promise a placement, and we don't. We can prepare you for the interview, sharpen the facts a reporter can actually use, and get your side of a story on the record before the story hardens without you in it.

What kind of media work has LUCID done? LUCID's media-relations engagements include work for NASA and Dr. John M. Kennedy. Our media record includes ABC Nightline and the Associated Press.

Will you say something on our behalf that isn't true? No. One inflated claim spends the credibility every future statement depends on. We underclaim before we overclaim, and we mark what we cannot verify rather than guess.

How fast can you start? We respond quickly, and LUCID is reachable after hours.

Put the verified record in front of the reporter

If your story is being told without you in it, speak with us confidentially.

Phone: 310-859-4600

Related: In the Media · Results · Jonathan Franks