Social Stream
20/20 Spice

LUCID Teams up with ABC’s Brian Ross to Highlight Spice Epidemic

After 9 months of work becoming expert in the Spice epidemic, LUCID reached out to ABC’s Chief Investigative Correspondent Brian Ross and begged for help exposing the deadly epidemic stemming from new designer drugs, which teens across the country were dying from – and the worst part, it’s all legal.  LUCID worked with ABC to leverage its client’s expertise to assist Ross’ team in their independent investigation of the problem.

Dr. Drew's Lifechangers

LUCID Client Summit Malibu Teams Up With Dr. Drew Pinsky to Save Madison.

LUCID connected Life Changers with Willie Oswald, noted interventionist and Executive Director of Summit Malibu. Willie and Summit teamed up with Dr. Drew to stage an intervention on Madison, a 19 year old heroin addict, providing her free treatment at Summit Malibu. Unlike many media organizations, and certainly many show hosts, Dr. Drew personally collaborated with Willie throughout the treatment process, highlighting both Dr. Drew’s and Willie’s commitment to treatment.

American Health Journal

LUCID Client Michael Harmann Provides Advice to Parents of Teens

Showcasing his one-of-a-kind model for addressing out of control teens, Michael Harmann, founder of Adolescent Behavioral Consulting.

American Health Journal

Visions Adolescent Treatment Centers’ John Lieberman Educates Parents on Addiction

LUCID Client Visions has always had a strong goal to educate parents and teens on the dangers of addiction.  Lieberman provides valuable advice for parents in this segment.

The Business of Rehab

LUCID’s Founders pioneered a niche in communications strategy to serve the mental health treatment industry with a particular specialty in the drug and alcohol recovery industry. In this area, we have represented a virtual who’s who of the treatment industry. We’ve focused on a unique combination of media exposure, which produces immediate ROI for our clients and provides a long term benefit of increased name recognition as well as brand definition and enhancement. We have engineered groundbreaking media bookings, including a major expose on the epidemic of teens using, and dying from synthetic marijuana, also known as spice, or K2. Our clients often set a goal for us of increasing awareness of substance abuse issues, and this one was a life of death issue, as spice swept the country leaving a path of death and destruction. LUCID’s Managing
Partner also specializes in strategic business advising in this field, and has been called upon to assist providers seeking licensed, and those seeking new and innovative marketing and networking concepts. Generally, the shared goal of this work is attracting new patients to our clients’ facilities, as well as prompting critical networking with key referral sources.

  • LUCID was called in to advise on strategic communications for a new facility seeking licensed to advise on outreach to address a vocal minority of neighborhood groups opposed to the facility, as well as address media reporting that was often highly emotionally charged and not reflective of the reality of the situation.

  • LUCID was engaged to raise the profile of a luxury facility in Southern California.

  • LUCID serves as the reliable source of expert interview subjects on all things mental health and addiction.