There are many reasons why a website can go unnoticed by Google and other search engines – I will go over the causes and, more importantly, the solutions to this problem.
1) Make sure you have properly attempted to find your website in Google search results
Go to Google and use the site search function – this will show you all of the pages that Google has indexed for the specified domain. Example: site:yourdomain.com – if nothing shows up, also try site:www.yourdomain.com , site:http://yourdomain.com, and http://www.yourdomain.com . The results are not likely to change, but it’s worth trying a few different ways just to be sure.
2) Was your site indexed by Google before?
If this is a new problem for your website, you may have been blacklisted by Google – if this is the case see our article about removing and avoiding Google Penalties
3) Is your site new?
If your site is new, it may take Google and other search engines some time to find it – post some links to your site on popular websites around the web and Google will follow those links to your site soon enough. Also, submit a sitemap to ensure that Google finds all of your pages. See the Google webmaster central article on creating and submitting a sitemap for more information.
4) Website has been around a while, but STILL isn’t indexed:
If your site has been around for more than a month and has still not been found by search engines you either need more inbound links or you have been hit by a penalty. Try getting some links to your website on other sites – if this doesn’t rectify the problem within a week or so, you are almost definitely looking at a blacklist problem. Rectify any violations of Google’s webmaster guidelines and submit a reconsideration request once you have made your site comply.

Dan Sevigny is the Director of Internet Marketing at LUCID Public Relations and handles the internet marketing & search engine optimization initiatives for all of LUCID's clients. 


