Guild Investment
Goals:
Guild Investment, which was LUCID’s debut client, wanted to raise awareness of their firm and its areas of expertise a leading investment firm offering cutting edge strategies and analysis to its investors and, through its weekly newsletter, to the public at large.
Strategy/Implementation: Media Relations and Strategy, Creative Strategy, Business Development, Social Media Marketing
Results: Monty Guild and his business partner, Tony Danaher became sought after guests for various business networks and print reporters covering the global economy, and in Guild’s area of particular expertise, emerging markets. Guild’s funds have regularly out preformed the S&P index, and the media quickly gravitated to Monty and Tony’s versatility and depth as an expert in all facets of the world economy, and the implications of world wide events on sectors and the economy as a whole.
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