Educating the Public about Private Matters: Public Relations for Drug and Alcohol Rehabilitation Clinics and Treatment Centers

Representing Drug and Alcohol Treatment Centers is not easy. Most PR clients will agree to almost any media opportunity they are presented with. Treatment Centers are different because they have patients whose identities must be protected as a matter of ethics, and as a matter of Federal and State law. At Lucid PR, we not only have experience with this kind of representation, it is one of our specialties.
Most treatment centers balk at the idea of hiring a PR firm because they see it as unnecessary, so they attempt to field media requests on their own. Often times these requests are not feasible (because the media organization wants to intrude on the treatment process), so the centers simply refuse them. This is never a good idea. At Lucid PR, we negotiate with media organizations, making them understand why our clients cannot always give them exactly what they want, all the while interesting the media in what our clients are able to offer them, and most of the time it works.
At Lucid, we have the knowhow, and experience to put together highly effective campaigns for treatment centers that garner top notch exposure while preserving patient anonymity and the center’s core values. Treatment Centers have a unique PR opportunity because in promoting themselves, they also provide a public service in that stories about Treatment Centers raise awareness about addiction and lower the barriers to treatment. Representing Treatment Centers is a highly specialized field of PR – it can’t be done successfully by just any PR Firm. Lucid PR has the experience and subject matter expertise to craft successful campaigns.