LUCID Blog

SEO Tip: Google Local Business Center

SEO Tip: Google Local Business Center

Getting listed in Google’s local search results is a great way to get your company increased exposure with a large local audience of potential consumers. Many business owners know how to set up a Google Local listing but very few know how to properly format their listing in order increase it’s prominence on Google maps and in search engine results. By the time you are done reading...

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SEO Tip: Using Description Meta Tags

SEO Tip: Using Description Meta Tags

The description meta tag as we mentioned in our last installment of SEO Tips, is the only meta tag that holds any weight with major search engines like Google (keep in mind, it is not used for ranking purposes, rather it effects the way your site is seen in search engine results). Description meta tags should be formatted like this: <meta name=”description”...

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LUCID SEO Tips (Search Engine Optimization)

LUCID SEO Tips (Search Engine Optimization)

The team at LUCID was talking today about ways we can help out other business owners without having to charge them full price for our SEO services – then the thought came to us: publish bi-weekly tips that people can actually use on a day to day basis to improve their ranking. We could cover important topics such as On Site SEO, branding, link building, social media and much more in short,...

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Remove Ripoff Reports (RipOffReport.com)

Remove Ripoff Reports (RipOffReport.com)

Ripoff Report (www.RipOffReport.com) is a consumer complaints board website that allows anyone to post negative experiences and reviews about companies and individuals. Although many people use the website legitimately, it is all too common for competitors and liars to use Google’s unusually high domain preference for Rip Off Report as a way to spread false information about a company in...

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LUCID Search Engine Optimization (SEO)

LUCID Search Engine Optimization (SEO)

As the world’s consumers continue to migrate towards the internet, it is becoming increasingly paramount to have a web presence that dominates. Search Engine Optimization (SEO) is the process of getting your website ranked in the top search results for keywords that thousands of people are looking for to find companies like yours. LUCID sees great value in combining the effects of mass...

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How to Manage a PR Crisis a.k.a. Damage Control

There are many ways to handle or manage a PR crisis. At Lucid Public Relations, we believe in a simple set of guidelines. It is almost always best to get ahead of the media. If something has happened in your practice or company that is likely to provoke a PR disaster, the best thing to do is immediately hire a PR firm. Generally speaking, the rule of thumb is to tell the story first, tell it...

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