LUCID Blog

SEO Site Review

If you are doing your own SEO or are wondering if your current SEO firm is doing their job correctly you can submit your site to LUCID Public Relations for a free site review. If your site is selected for review it will be graded by LUCID’s SEO expert, Dan Sevigny, and published on this site for discussion amongst our experts and readers. If you would like a private site review please...

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SEO Linkbuilding – How to Get Links by Writing Articles

Links are the driving force behind gaining the coveted #1 positions for high search volume keywords. Today I am going to explain 3 things as they relate to building links by writing informative articles on your company blog or website. I will go through the following main three points: Why you need links What links are good links HOW to get links by writing articles First off, lets go over why...

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URL Canonicalization & WHY it Matters

Matt Cutts recently wrote a blog post about URL Canonicalization and although it may sound boring it is incredibly valuable to any person doing, seeking, or contemplating SEO. Canonicalization, to put it briefly, is redirecting many different variations of a web address to one chosen variation, therefore erasing duplicate content that can get you penalized and your content dropped or lowered on...

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How to hire an SEO company

How to hire an SEO company

SEO means Search Engine Optimization – this is the process of making your site more accessilbe to search engines with the goal of increasing your ranking for certain keywords; Search Engine Optimization experts or SEO firms are the professionals that are employed to do this. Before you run off and hire the first SEO firm you can find, there are some things you should know. Hiring the right...

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SEO Help: Website not indexed by Google

SEO Help: Website not indexed by Google

There are many reasons why a website can go unnoticed by Google and other search engines – I will go over the causes and, more importantly, the solutions to this problem. 1) Make sure you have properly attempted to find your website in Google search results Go to Google and use the site search function – this will show you all of the pages that Google has indexed for the specified...

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SEO Tip: Google Penalty – How to Remove or Avoid One

SEO Tip: Google Penalty – How to Remove or Avoid One

Detecting and diagnosing the presence and cause(s) of a Google penalty or ban can be very difficult, but don’t worry it is always possible. Google provides a very thorough list of Webmaster Guidelines in Google’s Webmaster Central; we will touch on many of the points described there, but to get all of the info I suggest you read that article in full at some point. Let’s get...

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