SEO Tip: Google Penalty – How to Remove or Avoid One
Detecting and diagnosing the presence and cause(s) of a Google penalty or ban can be very difficult, but don’t worry it is always possible. Google provides a very thorough list of Webmaster Guidelines in Google’s Webmaster Central; we will touch on many of the points described there, but to get all of the info I suggest you read that article in full at some point. Let’s get...
Read MoreSEO Tip: Google Local Business Center
Getting listed in Google’s local search results is a great way to get your company increased exposure with a large local audience of potential consumers. Many business owners know how to set up a Google Local listing but very few know how to properly format their listing in order increase it’s prominence on Google maps and in search engine results. By the time you are done reading...
Read MoreSEO Tip: Using Description Meta Tags
The description meta tag as we mentioned in our last installment of SEO Tips, is the only meta tag that holds any weight with major search engines like Google (keep in mind, it is not used for ranking purposes, rather it effects the way your site is seen in search engine results). Description meta tags should be formatted like this: <meta name=”description”...
Read MoreSEO Tip: Don’t Worry About the Keywords Metatag!
Keyword’s meta tags are (and have been) out for some time now. Google, the largest search engine on the web actually claims to ignore them altogether. In fact, for ranking purposes, Google ignores all meta tags – the only useful meta tag is the ‘description’ meta tag, which can provide a custom set snippet of your text in search engine results (the text below your link in...
Read MoreLUCID SEO Tips (Search Engine Optimization)
The team at LUCID was talking today about ways we can help out other business owners without having to charge them full price for our SEO services – then the thought came to us: publish bi-weekly tips that people can actually use on a day to day basis to improve their ranking. We could cover important topics such as On Site SEO, branding, link building, social media and much more in short,...
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Dan Sevigny is the Director of Internet Marketing at LUCID Public Relations and handles the internet marketing & search engine optimization initiatives for all of LUCID's clients. 


